Google Posts display within the knowledge panel section of Google search results and Google Maps pages. They include an image, a description and a call to action and has a limited lifespan of one week. By optimizing Google Posts for your business, you can boost your website traffic. Business 2 Community contributor Amanda Murray has shared five ways to use Google Posts for marketing. Murray says, “Here are five smart ways to use Google Posts to spread the message about your business. Tactic #1 – Communicate Timely Information This tactic was brought into the spotlight in the spring of... [...]

Through Posts, Google has brought a new way to help marketers share relevant, fresh content with people searching for products and services. By rightly using the Google Posts, marketers can enhance their content marketing efforts and gain a fair share for their marketing. Search Engine Land columnist Joy Hawkins has shared twelve tips to improve chances of succeeding with Google Posts. Here are three of those twelve posts: “Use the posts to highlight sales, promotions or unique selling propositions. Don’t just shove a bunch of keywords into your post — doing this currently has no impact... [...]

Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers. Google Posts can be used to – share daily specials or current promotions promote events showcase top products connect with customers directly from Google listing. Rosa Wu, Product Manager, Google My Business, says, “If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android... [...]