Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Tillison Consulting’s Tom Hughes has published a comprehensive guide on how to use Google Optimize. He says, “Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By creating experiments it helps site owners discover which version of any given page will produce the best results. A conversion rate optimisation tool, running tests on different combinations of your website content, will help improve... [...]

Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to. Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance. Google AdWords team says, “The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters. It’s... [...]

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are both out of beta. The free version, Google Optimize, is available in 180 countries. Optimize debuted in beta last fall, several months after Google introduced Optimize 360 last spring as part of the new a la carte Google Analytics 360 Suite. Optimize is designed for small to mid-sized businesses. It ties in with Google Analytics, and that data is used to inform website tests. A visual editor lets users drag and page drop elements and it’s also possible to edit raw HTML... [...]

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the company says over 250,000 users had requested access. Google Optimize is designed for small to mid-sized businesses. It ties in with Google Analytics, and that data is used to inform website tests. A visual editor lets users drag and page drop elements... [...]