Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on March 29-30, 2023. The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority. Key Takeaways: Discover why building authority online is so important, especially with the rise of AI-generated content. Learn how to leverage authentic subject matter expertise to increase your website authority. Uncover the benefits that outreach... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition. You’ll Learn: What else matters in addition to the CPC bid level of an ad. How to be... [...]

The latest ‘Econsultancy’ blog post is titled “Google Shopping explained: how to get started”. Christopher Ratcliff says, “Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now simply Google Shopping, this is a service that lets consumers search for products and compare prices through Google Search. Previously I had assumed that consumer products appeared on SERPS through an ecommerce site’s own specific markup or through... [...]