March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape. In this session, we’ll dissect the implications of the latest... [...]

An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will cover: How can you make AI content unique  The keys... [...]

Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result.”  [...]

In 2024, link building emphasizes quality over quantity, focusing on building relationships, earning editorial placements, and leveraging strategic partnerships to acquire authoritative backlinks, aligning with search engine algorithms’ evolving emphasis on relevance and credibility for sustainable SEO success. Search Engine Journal is hosting a webinar ‘Link Building in 2024: What Works, What Doesn’t, and What’s Next?’ on Wednesday, May 22, 2024, at 2.00 pm ET. The SEJ team says, “Getting quality backlinks is one of the hardest parts of SEO, and Google... [...]

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: What the death of... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result. In this episode, Gary covers how Google Search actually returns that result; technically. How does Search process users’ queries and serve relevant results? Find out on this episode of How Search Works.”  [...]

Google Keyword Planner is a powerful tool for conducting keyword research, providing insights into search volume, competition, and potential bid estimates for advertising campaigns. It aids marketers and businesses in identifying relevant keywords to optimize their content and advertising strategies effectively. Search Engine Journal contributor Tessa Nadik has published an in-depth article on using Google Keyword Planner. She says, “Google Keyword Planner offers the ability to look for keyword insights for free. Many tools require a paid subscription, but Keyword Planner is a free alternative... [...]

Google’s Local Pack is a prominent feature that showcases local business listings in search results. It provides users with essential information like addresses, contact details, and reviews, making it easier to find nearby services. Optimizing for the Local Pack can significantly boost a business’s visibility and attract potential customers. The latest The SERP’s Up SEO podcast episode is titled ‘Things you never knew about the Local Pack’. The SERP’s Up team says, “Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter... [...]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]

Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.” Content Marketing Institute  [...]