Search Engine Land contributor Joy Hawkins has shared his experience as a contributor to Google My Business Forum focusing on how Google tends to handle the negative reviews. Hawkins has shared eight cases to highlight the Google actions. Hawkins says, “There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but there are also many scenarios where it is likely Google will remove the negative reviews. Here are a number of real review cases I have worked on recently. I wanted to share the outcomes so anyone experiencing a similar... [...]

Customer reviews are considered the authentic element to improve your brand credibility. Sometimes you also have to face negative reviews and sometimes fake negative reviews. MOZ columnist Joy Hawkins has shared an informative article on ways to handling fake negative reviews on Google. Hawkins says, “Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for... [...]

Ginny Marvin says, “Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the transition in a blog post Monday. About Google Customer Reviews The new, leaner program picks up the seller ratings piece of the Google Trusted Stores program only. It is available through Google Merchant Center, the hub for advertisers’ product feeds used to power shopping ads. The Google Customer Reviews program solicits and collects ratings and... [...]