Google has started implementing its annoying ad blocking strategy to serve quality content to its users and save them from unwanted ads. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Here’s our guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users. What are the blocking criteria? Google is using the Coalition for Better Ads‘ Better Ads Standards for determining what makes an obnoxious ad experience for users. Examples... [...]

We reported about Google Chrome’s ad blocking plan in August 2017. Google has confirmed its ad blocking plans for Chrome web browser. Google announcemenet: In June, we announced Chrome’s plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report... [...]