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Tuesday, December 18, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Google Alerts ’ Category

Increase your Google Display Network ROI with these tips

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting […]

Tips to optimize your display ad campaigns using GDN

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using […]

Google brings account-level content exclusions for DN campaigns

Google has introduces account-level content exclusions for its display network campaigns. This change affects forums, error pages, photo-sharing pages etc. The Google AdWords team says, “We’re working to simplify the available site category options for Display Network campaigns. In order to streamline the AdWords interface and improve serving, we’re merging some site category options and […]

‘New location extension ad format now live on Google Display Network’ – Marketing Land

Ginny Marvin says, “Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show […]

‘Targeting On Google’s Display Network (GDN): The Lowdown On Layering’ – ‘Marketing Land’ Article

Mona Elesseily says, “Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some […]

‘Retailers, Google Shopping Ads Are Coming To YouTube’ – ‘Marketing Land’ Article

Ginny Marvin says, “Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the company announced the release of TrueView for Shopping. The new YouTube ads are the result of an integration with Google Shopping’s technology and is built on the cards platform that YouTube introduced in March. Cards, which will eventually replace annotations, […]

‘How to Recover From a Google Algorithm Update’ – HubSpot

Samantha Winchell says, “When you hear the name “Matt Cutts”, the head of Google’s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night. The fact of the matter is, Google is very clear […]

‘Google Announces the End of Author Photos in Search: What You Should Know’ – MOZ Blog

Cyrus Shepard says, “Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their […]

‘A Visual History of Google Algorithm Changes’ – HubSpot

The latest article on HubSpot blog is titled “A Visual History of Google Algorithm Changes”.

‘Google Modifies Page Layout Algorithm’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Google Modifies Page Layout Algorithm”.