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Wednesday, December 12, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Google AdWords ’ Category

Entrepreneur mag explains why you should invest in AdWords

The Entrepreneur magazine team has published a video featuring Jason Parks on why businesses should invest in Google AdWords. Parks has also shared a detailed five-step note to explain the importance of using AdWords. Parks says, “I’m going to explain to you why this article was completely inaccurate and how you can grow your business […]

‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ Webinar June 26

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more […]

Improve your AdWords performance with these Google Optimize tests

Google Optimize offers a diverse range of experiment types designed to suit the needs of your business. The Optimize tests can also help you improve the performance of your AdWords account. Search Engine Land columnist Matt Lawson has talked about five Google Optimize tests you should set up in your accounts connect landing page tests to […]

‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ Webinar June 26

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more […]

Google making ‘parallel tracking’ mandatory for all AdWords accounts from October 30

Google has announced that ‘parallel tracking’ will be mandatory for all AdWords accounts starting from October 30, 2018. According to Google, with parallel tracking, users reach immediately to website’s landing page after clicking an ad while their browser processes URL tracking requests in the background. Google has once again advised webmasters to adopt HTTPS encryption, the industry standard […]

Four tips to improve your B2B remarketing campaigns

Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But […]

Google adds ‘Reach Planner’ to AdWords

Google has added Reach Planner, a new tool to AdWords. This tool will help advertisers estimate their YouTube reach and plan their ads and budgets. Talking about the features of Research Planner, Dacheng Zhao, Product Manager, Video Ads at Google  says, “In our quest to make planners’ lives easier, we are going beyond reach curves to […]

Using Single Keyword Ad Groups to improve AdWords Performance

Google AdWords is one of the most used advertising programs over the Internet. Its flexibility to offer advertisers with the freedom to customize their ads makes it a popular choice. Entrepreneur contributor Jason Parks has shared an article on how marketers can enhance AdWords performance with Single Keyword Ad Groups (SKAG). Parks says, “You might have […]

Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms?’. The MOZ team says, “Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to […]

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable’. The MOZ team says, “Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other […]