Jim Yu says, “Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something. As marketers, measuring mobile moments that matter... [...]

Ayaz Nanji says, “Customers responding to email marketing and shoppers navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, according to a recent report from Custora. Email marketing generated 26.7% of retail purchases made on phones in 1Q14, compared with only 20.9% of sales on desktops and 23.1% on tablets. Direct traffic also drove a larger share of purchases on mobile phones compared with desktop, with one-third (32.9%) of sales coming from shoppers who went straight to online stores/apps. On... [...]

The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]

The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018”. Matt Petronzio says, “The rise of mobile is still going strong, with cell tower-based data traffic growing 81% worldwide in 2013. In fact, last year’s mobile traffic was nearly 18 times the size of the entire Internet in 2000, according to a new report from Cisco. As part of the company’s Visual Networking Index, Cisco released its Global Mobile Data Traffic Forecast Update/. The report’s main data point: average mobile traffic per user around the world will grow... [...]

The latest ‘Econsultancy’ blog post is titled “50+ fascinating stats about mobile commerce in the US”. David Moth says, “Mobile commerce is no longer the newcomer to the digital scene, but it is likely to remain one of the main challenges for businesses for the foreseeable future. Ever-increasing levels of smartphone and tablet ownership in the US means that businesses have no choice but to adapt to accommodate the ensuing rise in mobile web traffic, however some sites (including our own) are still lagging behind. So just to reiterate the importance of mobile commerce... [...]