Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download... [...]

Right use of information to gain more customers and building your brand is very much essential. Quick assimilation, integration and analysis of data is required to use the information in proper manner. Econsultancy has shared a six-point guide to data-driven transformation to help marketers successfully integrate data in their marketing efforts. Jeff Rajeck says, “Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology. Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of... [...]