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Tuesday, December 11, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ customer persona and marketing ’ Category

Creating Customer Personas

It’s an old marketing adage that you must know your customers if you are going to succeed. Without this knowledge, you won’t know: • What products and services to offer • What prices to charge • Where to advertise • How to write persuasive sales copy and • You’ll be flying blind for a lot […]

A short guide to customer personas and marketing

A customer persona enables brands to understand these homogenous groups, and to recognise key traits within them. This in turn brings out customized marketing campaigns that suit to those groups. Econsultancy writer Nikki Gilliland has published an informative article on customer persona and its importance in marketing. On Building empathy between marketers and personas, Gilliland says, “While […]