MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data Collaboration now to: Learn five specific ways you can drive customer loyalty Get actionable tips and best practices on how to implement data collaboration Understand how data collaboration unlocks new value for brands, publishers, and platforms”. 5... [...]

This is a reminder for the MarTech webinar to be held on August 17, 2023.  MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable insights for product development and sets new standards for customer-centric innovation. The audience will walk away with a strong understanding of the following: Why... [...]

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace, and customer expectations have reached an all-time high, this approach will no longer cut it. MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable... [...]

This is a reminder for the Adweek webinar to be held on June 6, 2023.  Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing consulting, Ryan Doubet, and Acquia’s VP of sales and marketing, Jake Athey. You’ll find out:  The five signs that you need a CDP Steps to move to a single source of truth for all... [...]

Despite their digital investments, many companies still fall short of providing even a satisfactory customer experience. Irrelevant product recommendations, overly complex checkout processes, mistargeted ads and emails can all lead to dissatisfaction and churn. Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing... [...]

Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter 3: Building Your CX Program Chapter 4: Strategic Considerations of Customer Experience Chapter 5: Winning at CX Conclusion. The DMI Guide to Customer Experience (CX) Digital Marketing Institute  [...]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Content Marketing Institute has published a new video ‘Show, Don’t Tell: Putting CX at the Center of Marketing’ featuring Zontee Hou. The CMI team says, “This is a clip from Zontee Hou’s session at Content Marketing World 2022 called: Show, Don’t Tell: Putting CX at the Center of Marketing.” Content Marketing Institute  [...]

MarketingProfs has published a new guide ‘Marketing in Today’s Metaverse’. The MarketingProfs team says, “Download Marketing in Today’s Metaverse—a new free guide from Allseated. It explains what you and your team need to consider before taking the “metaverse plunge” and how the metaverse will change how you think about the customer journey. Plus, you’ll walk through case studies from companies that are already thriving in this exciting new world. You’ll learn: What to consider before jumping into the metaverse Marketing fundamentals you... [...]