Content marketing conferences foster networking among industry peers, enabling knowledge exchange and collaboration. They provide insights into emerging trends and strategies, empowering professionals to stay ahead in a dynamic digital landscape. Ahrefs contributor Ryan Law has published an article featuring seven content marketing conferences for 2024. He says, “Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and pretend that we’re all really excited about generative AI.Without further ado, here are the biggest and best content... [...]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder and CMO, Content Monsta) share tips on taking your podcast game to the next level.” Content Marketing Institute  [...]

This is a reminder about the DMD webinar to be held on April 25, 2024.  With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in the first place, activating cohesively across channels, and nailing down accurate attribution, to name just a few. Digital Marketing Depot is hosting a webinar ‘Data Driven Decisions: The Future of First-Party Data... [...]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]

This is a reminder for the Adweek webinar to be held on April 23, 2024.  Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective... [...]

This is a reminder for the DMD webinar to be held on April 23, 2024.  An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your... [...]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose. The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.” Content Marketing Institute  [...]

Personalized marketing tailors brand messaging and experiences to individual preferences and behaviors, fostering deeper connections, higher engagement, and increased conversion rates, driving business success through meaningful customer relationships. Digital Marketing Depot is hosting a webinar ‘5 Ways To Level Up Your Personalization Strategy in 2024’ on Tuesday, April 30, 2024, at 1.00 pm EDT. The DMD team says, “Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition. This... [...]

Content sharing is vital as it amplifies brand visibility, expands audience reach, and fosters engagement by leveraging the networks and credibility of others. Moreover, it cultivates a sense of community, encouraging collaboration and facilitating knowledge exchange, ultimately driving brand loyalty and establishing authority within the industry. Search Engine Journal contributor Kevin Rowe has published an article featuring 22 places for sharing your content. He says, “Content sharing is not as simple as reposting content exactly as it appears on your website or blog. Content has to be... [...]

Trust is the cornerstone of successful marketing, serving as the bridge between brands and consumers, fostering loyalty, credibility, and long-term relationships built on transparency and integrity. Without trust, marketing efforts falter, leaving brands vulnerable to skepticism and consumer disengagement. Content Marketing Institute has published a new video ‘The Trust Gap’ featuring Marcus Sheridan. The CMI team says, ” In today’s ultra-competitive yet highly skeptical market, establishing trust between the customer and businesses is more crucial than ever. In this clip... [...]