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Thursday, December 13, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Bing ’ Category

‘Bing Shopping Campaigns get inventory feeds, search query reports at product level’ – Search Engine Land

Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns. Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog […]

‘Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads’ – Search Engine Land

Ginny Marvin says, “The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads […]

‘Bing Ads rolling out list exclusions for retargeting ads’ – Search Engine Land

Ginny Marvin says, “Bing Ads’ search retargeting, powered by its Universal Event Tag, lets advertisers create audience lists of users who have visited their sites after clicking on search ads. Now, advertisers can use those lists to keep past visitors that meet certain criteria from seeing their search ads. The ability to exclude audiences gives advertisers […]

‘Bing Ads rolls out scheduling for ad extensions’ – Search Engine Land

Ginny Marvin says, “Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to set times for […]

‘2016 in review: Insights for search marketers from Bing Ads’ – Search Engine Land

Christi Olson says, “2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward. Below are some of the highlights from […]

‘5 reasons advertisers should NOT ignore Bing Ads’ – Search Engine Land

Michelle Cruz says, “Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing […]

‘Bing Ads starts testing app install ads in the US’ – Search Engine Land

Ginny Marvin says, “Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is on. During the pilot, app install ads are available in the web interface, for Bulk […]

‘Bing Ads releases Expanded Text Ads globally’ – Search Engine Land

Ginny Marvin says, “After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import […]

‘Bing Ads rolls out a new, more comprehensive campaign setup process’ – Search Engine Land

Ginny Marvin says, “Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are […]

‘Bing Ads opens pilot for device bidding’ – Search Engine Land

Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment […]