Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and activations. Adweek is hosting a webinar ‘Unite Martech and Adtech for Deeper Customer Engagement’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the impact that this shared data approach can have on customer... [...]

You need a strong feedback strategy to deal with your audience and the business. It also helps you improve your audience engagement. Content Marketing Institute contributor Ann Gynn has published an article featuring a five-step strategy to improve audience engagement. She says, “You need a strategic feedback engagement system that all content marketing team members know and implement. Here are some ideas to help you create a successful plan: View comments as invitations Everybody wants to be heard. That’s why it’s so important to reply to comments on your social media or email messages... [...]

This is a reminder for the CMI webinar to be held on May 3, 2023.  Content Marketing Institute is hosting a webinar ‘5 Digital Engagement Trends for 2023’ on Wednesday, May 3, 2023, at 2.00 pm EDT. The CMI team says, “Join us for “5 Digital Engagement Trends for 2023”, where we’ll share emerging trends in digital experiences, new insights about audience behavior and give you our top tips for how to successfully drive digital engagement throughout the year. You will learn: New types of digital experiences to try How to deliver fresh content formats across the funnel The... [...]

Audience engagement is everything! And in this digital-first world, how well you connect and convert your prospects will determine your ability to drive predictable pipeline and growth. Content Marketing Institute is hosting a webinar ‘5 Digital Engagement Trends for 2023’ on Wednesday, May 3, 2023, at 2.00 pm EDT. The CMI team says, “Join us for “5 Digital Engagement Trends for 2023”, where we’ll share emerging trends in digital experiences, new insights about audience behavior and give you our top tips for how to successfully drive digital engagement throughout the year. You... [...]

Digital Marketing Institute has published a new white paper ‘How Reengagement Campaigns Boost Revenue’. The DMD team says, “Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover how to truly re-engage your customers.” How Reengagement Campaigns Boost Revenue Digital Marketing Institute  [...]

This is a reminder for the Adweek webinar to be held on February 7, 2023.  Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals needed to uplevel your consumer Ways to boost your marketing efficiencies... [...]

This is a reminder for the Search Engine Land webinar to be held on February 7, 2023.  Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such... [...]

Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such as pricing and contract terms. Attendees will learn how to assess the performance of their... [...]

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals... [...]

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? Content Marketing Institute is hosting a webinar ‘The Neuroscience of Engagement’ on Wednesday, September 1, 2021, at 2.00 pm ET. The CMI team says, “An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology... [...]