Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion. Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison is a veteran copywriter and AI educator who makes AI accessible, showing practical ways to save time – while keeping your human creativity in the mix! She went into detail... [...]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage AI to transform the future of your marketing efforts with Ericka Podesta... [...]

AI empowers social media marketing by analyzing vast amounts of data to personalize content, optimize ad targeting, and enhance engagement, ultimately driving better ROI and customer satisfaction in a rapidly evolving digital landscape. HubSpot contributor Ross Simmonds has published an article on using AI for a more effective social media strategy. He says, “Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media has changed the way we live, and AI is changing the way we work. So, I’m going to condense and share the data, research, tools,... [...]

This is a reminder for the MarketingProfs webinar to be held on April 24, 2024.  Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs is hosting a webinar ‘Personalization Perfected: Conversational AI’s Impact on Demand Generation’ on Wednesday, April 24, 2024, at 12:00 pm ET. The MarketingProfs team says, “Conversational AI is the future of personalized... [...]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]

Blending AI and marketing unlocks unprecedented insights into consumer behavior, enabling personalized campaigns, precise targeting, and dynamic content optimization, driving enhanced ROI and fostering long-term customer relationships in a data-driven landscape. It streamlines processes, empowers decision-making, and revolutionizes customer experiences, positioning businesses at the forefront of innovation and competitiveness in a rapidly evolving market. The Content Marketing Institute team has published an article explaining whether you should shout its AI and marketing plan to the world. The... [...]

AI tools for marketing streamline tasks like data analysis, customer segmentation, and personalized content creation, enabling businesses to optimize strategies, enhance customer experiences, and drive more effective campaigns in a rapidly evolving digital landscape. Digital Marketing Institute contributor Emma Prunty has published an article featuring various AI tools you can use in marketing. She says, “While ChatGPT is on top for now, bear in mind that other AI tools will emerge and evolve. Plus it’s all about what you need to use the tool for. If it’s SEO or customer journey mapping,... [...]

This is a reminder for the DMD webinar to be held on April 16, 2024.  AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Matt Wolfe Ranks The Best AI Tools For Marketers In 2024’. The video covers the following: Hume detects emotion in voice. Quickly create and test audio and video jingles. Heygen translations for creator influencer use. Kieran loves Claude 3. Opus Clip impressive clip editing, but needs improvement. ElevenLabs overdub and remix content into audio format. ElevenLabs translation and sound effects for content creators. AI image generators used for YouTube thumbnails. Free... [...]

AI plays a pivotal role in writing by generating content efficiently and optimizing language for various purposes. In marketing, it facilitates targeted advertising, personalized content creation, and data-driven decision-making to enhance customer engagement and drive sales. Copyblogger has published the latest podcast episode ‘The Truth About AI’s Roles in Writing and Marketing’ featuring Britney Muller. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Britney Muller, about her interests and current projects in the world of AI and machine learning.... [...]