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Wednesday, December 12, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ AdWords ’ Category

Improve your summer sales with these adwords scripts

Online advertising plays an important role in maintaining your product sales. And Google has been the dominant player in online advertising with its AdWords platform. You might have used AdWords for your promotional tasks. It carries scripts that can give you wider scope to target the right mass. Econsultancy columnist Wesley Parker has shared four […]

Tips to Better B2B AdWords Management

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task. Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace. Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high […]

Google Launches Ads Data Hub for AdWords

Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick. More about Ad Data Hub It gives advertisers access to detailed, impression-level data […]

AMP Implementation can help AdWords Advertisers Improve Conversion Rates

Google’s Accelerated Mobile Pages (AMP) open-source project is aimed at making mobile web pages faster. Implementing it in the mobile-based ad serving, marketers can gain an advantage. According to Search Engine Land’s  Frederick Vallaeys, use of AMP can help marketers improve conversion rates and quality. On how AMP can help AdWords advertisers, Vallaeys says, “AdWords doesn’t favor ads that lead to […]

‘Three foolproof steps to excellent AdWords ads’ – Search Engine Land

Matt Lawson says, “Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are […]

’10 AdWords ad copy testing ideas you can use right now’ – Search Engine Land

Jason Puckett says, “One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At my company, […]

‘Dodgy testimonials might get your agency’s AdWords account suspended’ – EConsultancy

Ben Davis says, “Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages. If these businesses don’t exercise caution, Google may suspend their AdWords account. In a sense, this is nothing new – Google has had guidelines in place about misrepresentation for some time and AdWords […]

‘Google rolls out AdWords account-level call extensions, among other call updates’ – Search Engine Land

Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level […]

‘3 free AdWords testing tools to adopt today’ – Search Engine Land

Todd Saunders says, “As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since […]

‘Keeping an eye (or three) on your AdWords competitors’ – Search Engine Land

Daniel Gilbert says, “We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves. The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with […]