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Wednesday, December 12, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Account-based marketing ’ Category

Account-Based Marketing: The Art of the Start [eBook]

The Dun & Bradstreet, Inc. has published a free ebook titled ‘Account-Based Marketing: The Art of the Start’. Dun & Bradstreet team says, “One of the biggest roadblocks to winning with ABM is access to data and the ability to leverage that data for increased insight and account selection. With insights from more than 100 B2B […]

‘Step up your advanced Account-Based Marketing strategies with LinkedIn Ads’ – Marketing Land

AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies. Here’s a story to illustrate the power of […]

‘Account-Based Marketing: What Content Marketers Need to Know’ – CMI

Ann Gynn says, “To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register. Then, the company targeted everybody who visited its website with the same domain as […]

‘How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue’ – MarketingProfs

Kristina Jaramillo says, “Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least […]

‘B2B marketing tips for an effective account-based marketing (ABM) strategy’ – Martech Today

Kristie Colby says, “Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70 percent of B2B companies had staff dedicated to ABM programs, compared to just 20 percent the previous year, according to a study by SiriusDecisions. In 2017, B2B marketers are […]