James Burt's latest 'e-Wealth Daily' article:
Even Info Marketers Can't Satisfy Everyone
If you have any kind of recreational pastime, interest, or hobby, you've probably met one of those guys. The guy who knew everything about one thing.
When I was a kid, this sort of fellow -- or lady -- was usually in the Trekkie category. That is, he or she knew all the characters of Gene Roddenberry's classic Star Trek series. At a moment's notice, he or she could tell you even the minutest details of the latest episode.
Later, it was guys who could tell you sports scores or any number of characters from a certain comic book, Harry Potter story, or even the guys in the auto shop detailing all the race car specs they knew. These people may not have done very well on their chemistry exam, but if Jeopardy had a special show just for their area of interest, they would have surely walked away with millions.
I am not disrespecting these folks. Actually, I'm one myself, especially during rugby season or with films. It's a good world when you have people who unabashedly love something enough to get fully informed on it. It's even better when they become information marketers, as they can just apply what they know and get paid for it.
There's only problem that crops up: sometimes the magic fails.
Nobody is perfect and everyone makes mistakes. It's part of life. There is a good chance that if it hasn't happened to you yet, you will at some point deliver some sort of information to your clients that is, well, wrong. Worse yet, a client who is much like someone I mentioned above spotted your error and let you know about. This is going to make your stress level go up and you will not be too happy about any mistake that affects the future of your business. In a phrase, you start to freak out. Understandably, but you shouldn't have to.
Think you really know everything? Are you asking how this could happen? Well, it's simple. For one, information, especially these days, changes like the weather. With the Internet, multi-media outlets, and technology increasing in complexity, information is not static, not even for a second.
The other factor is your business itself. Let's face it: it's really tough running your own business all the time and even tougher to keep up with all the news that could affect it. I've seen my colleagues clock a LOT of hours lately just to keep up the pace with what they do and to go over all new information relative to their business.
With all this change happening everywhere, you're bound to skip important data, not get the most current info you could be giving to your clients, and just not be exposed to the most current developments in your area of expertise. These are all honest mistakes and they can happen to anyone.
So, what do you do if you get called out on some erroneous information that you have sent to your clients? You deal with it like a pro. I have seen past clients send out e-mails of apology for their error with the corrected information included. As well, it's good to thank the client who notified you of the problem with a small gift such as a discount on a product, gift card, etc. From there, you should see what new resources exist and how to use them to stay better informed and to keep your info content up-to-snuff at all times. Above all, it's absolutely essential for you to keep yourself from repeating your errors. Messing up once is forgivable, but repeating errors is not taken as lightly by clients anywhere.
As you get older, you realize you really are human just like everyone else. There will always be good days, bad days, times of happiness, and times when things seem impossible. Too often, people live in a dream world and expect everything to be happy all of the time. When things go wrong or they make a mistake, they often cannot cope. Don't let this happen to you. If you get "busted" in your information marketing business, just accept what you've done and go about solving the problem. Learn how to make your business better and what you can do to deliver the best info possible at all times.
e-Wealth Daily
About e-Wealth Daily
The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.
* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.
Home