'How to Write an Email Promotion Message' by Patsi Krakoff - January 1, 2009
Patsi Krakoff's latest 'Writing on the Web' blog post:
'How to Write an Email Promotion Message... 6 Rules to Guide You'
Patsi says, "This is my follow-up to yesterday's post: How NOT to Write an Email Promotion Message. It's so easy to pick out what's wrong with something; the real crux is in correcting an email to make it sizzle."
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