Michael Campbell has released the latest issue of:
Internet Marketing Secrets
99% of readers are in favor of this short format. No newsletter. Just secrets. It's a very short three minute read.
Got comments or questions? Click reply to this email and I'll do what I can to help you out.
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INTERNET MARKETING SECRETS
Affiliate Secret #3
It's ok to spread yourself into many niches, but keep them all related to the same top level category. That means a broad horizontal niche like health and fitness could cover vertical niches like gym memberships, supplements, home workouts, yoga, treadmills and bottled water subscriptions.
Your list management software can keep each audience segregated for targeted advertising by using tracking codes. But the real secret lies in having one generic message to keep in touch with them all.
That means you can have one set of health and fitness autoresponders, articles and newsletters that you send to everyone. Then when you want to sell to one group, use your mailer to target by tracking code.
And here's the unadvertised bonus. It's also better for SEO when you link related sites together. The links will be considered higher quality, given more weight, and contribute to higher rankings.
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Business Secret #1
The first thing to do is separate your business and personal accounts. Even if you're not incorporated and don't have a company account, use separate cards for each.
Use your Gold card for business and your Silver for personal. That way, if you ever get audited, you'll have clean records for the tax man to look at.
What triggers or flags an audit? Sudden jumps in income, deductions, travel or complaints. If you trigger a flag, you're 3-5 times more likely to get audited if you, or a "bookkeeper" did your taxes.
Look for and hire a professional. In Canada they're called CGAs. In the US they're CPAs. In the UK they're CCAs.
These professionals - and others like them - are held accountable for their accounting. They must abide by the rules of their associations and the government.Get one and you won't lose any sleep over your taxes.
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Persuasion Secret #1
Work by social psychologists provides proof that we make decisions based on immediate comparisons and perceptual contrasts. That means its very important to frame your best selling product with higher and lower priced offers.
For example, if you sell 32, 42 and 52 inch TVs, the 42 inch will always be the best seller. Never worry if your highest price item experiences a slump. At least 5% of your buyers may still choose it.
Removing your highest priced model can have a negative effect on your sales. Or in other words, with no 52 inch, the 42 is top end, so the 32 will become the best seller.
The good news is, it works the other way too. If you want to sell more of your highest priced product, add another "higher end" item above it.
Cool huh? By adding a more expensive 60 inch TV, sales of the 52 will automatically increase. Takeaway Hint: You can apply this psychology to ebooks and digital products as well.
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My Private Site is Almost Ready
If you want to get on the waiting list for my private site, be sure to sign up. It's first come first served and we should be open two weeks from today. (Yeah I know that's what I said last time, but I want you to have a quality environment with maximum value inside.)
All my in-depth research, experiments and writing will be going in there from now on. That includes bookmarks, articles,how-tos, FAQs, slidecasts, podcasts, white papers, interviews. Pretty much everything.I hope you can join us.
Private: http://www.dynamicmedia.com/private/
Wishing you all the best for online success,
Michael Campbell
P.S.
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Legal stuff...
Copyright 2006 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.
The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.
Privacy Policy: I never sell, rent, trade or lend any information about my subscribers to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.
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Michael Campbell
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