The latest Marketing Experiments Blog post is titled "Hyper-targeted marketing: Welcome info from 'friends' or creepy come-ons?".
Peg Davis, says, "I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP address and Web surfing activities in order to serve up super-relevant ads on Web pages". Hyper-targeted marketing: Welcome info from 'friends' or creepy come-ons?...
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