comScore has launched 'comScore Segment Metrix'.
comScore Segment Metrix analyzes and reports Internet activity by their most important consumer groups, according to comScore.
Key benefits of comScore Segment Metrix include:
- Media owners will know about the users of their category of sites
- Agencies and advertisers will be able to reach important target customers.
- Advertisers can integrate their offline marketing segmentation schemes with comScore’s online panel.
Bob Ivins, comScore executive vice president, said: “comScore Segment Metrix enables segmentation on a broad scale, offering marketers the ability to analyze online trends by key consumer segments and from several different perspectives for themselves and their competition.” [source]
'comScore' Link
comScore Press Release
About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panellists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes. [source]
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