'DrNunley's Marketing Tips' ezine article is reprinted here.
What's Your Problem?
We all tend to think of our products and services in terms of the wonderful things they do for customers. Also think of the specific PROBLEMS your products and services solve.
The reason for this is that is the way customers think. They become interested in you when they understand you have something that can improve or solve a problem they are struggling with.
Make your marketing point out the problems your product or service solves. Find one particularly common and pressing problem to headline your sales letter, ad, or web page.
Also make sure your marketing helps customers understand what problems you solve.
Many prospects may have the problem but don't yet know it. Their awareness increases as you explain the problem, how it bothers them, and how it holds the prospect back.
This simple technique was responsible for an advertising revolution 80 years ago. At one time people didn't know they had bad breath or their house wasn't clean. The awareness of those problems was created by advertising.
Kevin Nunley is the Net's #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. See http://DrNunley.com Reach Kevin at kevin@drnunley.com
About the Author
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at
http://DrNunley.com/. Reach him from his site via email.
*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.
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