JupiterResearch has released a new research report: ‘US Online Advertising Executive Survey, 2006’.
Key questions the ‘US Online Advertising Executive Survey, 2006’ report answers include:
- ‘How closely are agencies' and advertisers' priorities aligned when planning their online advertising for the next year?
- Which key challenges will face agencies in the near term?
- On which competencies should agencies focus to attract and retain advertising clients?’
The ‘US Online Advertising Executive Survey, 2006’ report includes the following figures:
- 'Figure 1: Advertising Tactics Planned During Next 12 Months
- Figure 2: Satisfaction with Online Advertising Efforts
- Figure 3: Important Factors in Agency Selection
- Figure 4: Challenges of Developing Effective Creative
- Figure 5: Online Advertising Budgets in 2006 by Revenue Level in 2005
- Figure 6: Agency Retention in 2006 by Revenue Level in 2005
- Figure 7: Positive Effects on Online Advertising in 2006
- Figure 8: Advertisers' Use of Ad Tactics
- Figure 9: Metrics Used to Track Campaign Performance
- Figure 10: Addressing Overlap Between Direct Response and Brand Advertising Tactics'.
‘US Online Advertising Executive Survey, 2006’ report price: $1,500.00
About JupiterResearch
JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.
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JupiterResearch Report: US Online Advertising Executive Survey, 2006
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