The term user intent refers to the the process of identifying what users want when they type their queries in the search engines. Understanding the user intent helps you improve conversion rate.

Sistrix columnist Johannes Beus has shared a comprehensive guide to understand and use user intent for achieving long-term SEO success.

This guide covers the following:

  • Google’s Future is Public
  • User Intent -What does the user want?
  • Visit in Person
  • Website (formerly Navigational)
  • Do (formerly Transactional)
  • Know (formerly Informational)
  • Does Google need your website?

Visit the following link to access the complete guide.

User-Intent as the Key to Long-Term SEO Success

Sistrix

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