With changing algorithms and introduction of new web development technologies it is a tough job to keep pace with your competitors when it comes to keeping your website up to the mark.

The State of Digital contributor Lola Michels has shared eight tips to make your site stronger with the E-A-T (Expertise, Authority and Trust) approach. In her article Michels has shared useful ways to improve the E-A-T signals on your website.

Michels says, “If you are an expert in your field – which, if you’re running a successful business, you most likely are – you need to make sure to translate your real-world credentials to the online world. Here are some tips to optimise E-A-T signals on your website.

1.    Ensure Your Website Is Secure

The first step to making users feel safe on your site is to ensure your website is secure. Make sure you have the appropriate SSL certificate in place, require complex passwords where users can create accounts and invest in a solid marketing security solution which protects your users’ privacy.

2.    Invest in Reviews and User Engagement

If you want to excel online, you’ll have to provide an excellent product or service. Good customer reviews not only help increase your conversion rates, but also your E-A-T signals: according to Google’s search quality guidelines, “popularity, user engagement, and user reviews can be considered evidence of reputation”, and a positive reputation is a sign of a high quality page”.

How to Increase Expertise, Authority and Trust (E-A-T) Signals on your Website

State of Digital