Instagram, with its 500 million user base, presents a strong opportunity to reach out a huge mass online. With right strategies you can improve your engagement on Instagram and get better results.

Social Media Examiner contributor Brit McGinnis has shared three ways to help you improve Instagram engagement.

McGinnis says, “Despite what you may have heard, organic reach on Instagram isn’t
dead. There are ways you can optimize your Instagram content for your
audience, particularly if you’re managing an Instagram business account.

We’ve gathered the best of the information from the Industry Report and beyond to help spark ideas for your organic Instagram efforts. Read on to learn more.

#1: Focus on Instagram Video Posts for More Comments

Instagram reports that 80% of all Instagram users follow a business.
Much like Pinterest, Instagram users are primed to encounter brands and
businesses among photos of their friends and favorite influencers.

So you need to decide what type of engagement would best suit your goals. More likes can lead to fans, but comments may result in a wider reach. Defining a goal will lead to fewer distractions and a more refined strategy”.

3 Ways to Improve Instagram Engagement

Social Media Examiner

Sharing is caring