Have you updated your Search Engine Optimization (SEO) strategy to meet with the changing search algorithms? Are you getting satisfactory results from your SEO efforts?

Your keywords play a vital role in influencing search engines and get your site listed in the first few pages.

Content Marketing Institute contributor Mike Murray has shared four ways to help marketers improve their Google rankings in 2019.

Murray says, “Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results.

Google already promotes no-click search results, often providing answers without the need to click for more details.

The no-click (also known as zero click) searches will remain a factor for marketers. Referencing data from Jumpshot, Rand Fishkin of SparkToro last year found that 61.5% of Google mobile searches are no-click (34.3% with desktop searches)”.

2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

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