Delivering Effective Consumer Experience With Artificial Intelligence
Today’s customers are a connected mass. They want you to respond to them in real time and the Artificial Intelligence(AI) is the solution to meet their expectations.
ReadWrite contributor Vince Lynch has shared an useful article on using AI to deliver a seamless consumer experience.
On quick adoption of AI, Lynch says, “Whether it’s Amazon’s AI-fueled recommendations revolutionizing the product chain or the entire advertising industry adjusting to Google’s and Facebook’s algorithms, AI has been shaping the online retail space more than any technology besides the internet itself.
It will only get more important from here: A report from Research and Markets projects that AI usage in the retail market will reach $27 billion by the year 2025. (For perspective, it was worth just $700 million in 2016.)
Why is AI growing so quickly? In part, because it helps brands cater to their Millennial customers. This generation now makes up the bulk of the workforce, but they’re spending less than previous generations. Brands want those elusive consumers to gravitate toward their offerings, and AI helps achieve that goal by speaking their language”.
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