Customer reviews help your prove your business’ uniqueness and authenticity. The customer reviews also help you in attracting new customers.

Small Business Trends team has shared nine ways to correctly utilize your customer reviews.

The SBT team says, “Any business that doesn’t have an effective customer review strategy in 2019 will fail to manage their overall customer service and experience.

Top 9 Ways to Make the Most of Your Customer Reviews

1) Publish and Promote your Top Reviews Consistently

Because customer reviews influence purchase decisions, ensure that you publish those reviews on business assets such as your website, online stores, and social media pages. A Northwestern University’s Spiegel Research Center study shows that displaying (at least five) customer reviews can improve conversion by as much as 270%.

2) Double Down on Negative Reviews to Find New Opportunities

Use customer reviews as a platform for improving customer experience (CX), customer service, and customer success. Skim online and offline reviews to find useful insights on how you can upgrade your products and services to meet customers’ needs/address complaints”.

Thinking about a Customer Review Strategy? Here are 9 Ways to Make the Most of One

Small Business Trends

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