Google News best practices for publishers [from Google]
Google’ Danny Sullivan has shared a list of best practices for publishers to achieve better results with Google News platform in 2019.
In his general advice, Sullivan says, “There is a lot of helpful information to consider within the Google News Publisher Help Center. Be sure to have read the material in this area, in particular the content and technical guidelines”.
He has also shared useful advice on duplicate content, maintaining transparency and more.
On avoiding artificially refreshing stories, Sullivan says, “If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don’t artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That’s against our article URLs guidelines”.
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