Content Marketing Institute contributor Kim Moutsos has shared six content ideas from 2018 Content Marketer of the Year finalists.

Talking about these ideas Moutsos says, “I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas – and then make it grand for your brand.

1. Use established channels to support experiments on new ones

Stolen from: Evan Parker, NASCAR

When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy.

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around”.

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

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