Moving your website from one server to another is a critical task. Without a strong support team it might become difficult for anyone to do it.

Search Engine Land contributor Chris Sherman has shared some site migrations insights based on a conversation between Bastian Grimm, CEO & Director Organic Search at Peak Ace AG, and Patrick StoxTechnical SEO Specialist for IBM.

Highlighting the conversation thread, Sherman says, “There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And the consequences can be severe.

At SMX WestBastian Grimm, CEO & Director Organic Search at Peak Ace AG, and Patrick StoxTechnical SEO Specialist for IBM, will be sharing their tips and best practices for executing a successful site migration. Both have performed dozens of successful migrations for a variety of sites around the world. They’ve also seen their share of things going wrong. I asked them to give a brief preview of what they’ll be discussing in their hour-long session at SMX West”.

How to avoid a site migration disaster

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