How color affects your online business
Blue, red, green, yellow, purple – what difference does it make if you choose one over the others for your branding or web design? After all, it’s a personal choice, isn’t it?
As it turns out, your color choices make a big difference, one that can significantly affect your conversion rate in either a positive or a negative way. This is what the study of color psychology is all about. If you’re curious to find out more on this intriguing topic, have a look at the infographic created by DesignAdvisor called “40 Facts About How Psychology of Color Can Boost Your Website Conversions.”
Maybe you’ve noticed that your conversion rates need a boost and wondered what can be done to improve your results. This could be the clue you’ve been searching for.
Take a look at the colors and color combinations you are using and check out what the infographic has to say about them. Each color conveys certain emotions and feelings which often register on a subconscious level.
So, if your colors don’t match the message you want to communicate to your potential customers, this could potentially be the dissonance which causes them to shy away. It’s well worth checking that your colors are in line with your industry or sector and that they are sending out the intended message.
This attractive infographic presents facts, statistics and case studies to back up some of the fascinating findings on the effect of color on marketing success.
The most popular colors and their meanings are listed, together with the industries they do or do not work well with. Examples of successful companies which use each of the colors for their logos are also listed. So check out the infographic to find out about the impact of color psychology and learn how you can use it to benefit your business.
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