Satisfying user experience (UX) is the ultimate factor which plays an important role in taking your business to newer heights. You need to deliver right UX on both the websites and the web forms you design which are going to be accessed by the users.

HubSpot columnist Kristen Baker has shared ten UX guidelines for designing attractive forms. The guidelines also feature relevant examples.

Highlighting the importance of UX, Baker says, “The point of a web form is to collect certain personal information from your visitor, whether that be an email address or their shipping and payment details. But why would a visitor want to convert and conduct any type of business with you if the form they’re being asked to list their information on is difficult to use, hard to understand, or visually unattractive? Simple answer … they wouldn’t.

There are a number of factors that go into great UX and elements to consider when trying to achieve a fantastic and memorable form design. Form UX matters because you want to leave a good (and lasting) impression on your visitors, create a positive experience for them while on your site, and convert more leads”.

Form UX: How to Design a User-Friendly Form

HubSpot