HubSpot contributor Clifford Chi has shared the company’s 5-step process to optimize Facebook advertising costs.

Explaining the process, Chi says, “We sat down with Rex Gelb, HubSpot’s paid acquisition team lead, and asked him about his approach to Facebook advertising. Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

1. Choose a campaign objective.

From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding.

Direct response campaigns aim to get people to take a desired action, like a download, signup, or purchase”.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

HubSpot