Social media advertising is something you cannot afford to avoid as it is one of the easiest ways to promote your products and services to a wide audience. Among the social platforms LinkedIn has a special place as it allows you to reach a special segment online.

The company has published a simple seven-step guide to help brands advertise on LinkedIn.

Alex Rynne says, “We recently created a page that takes an in-depth look at how to advertise on LinkedIn. Consider this post your quick-start guide: It’s an overview of the process to get you up and running.

Here are the seven steps to successful LinkedIn Advertising.

1. Choose Self-Service or Managed Campaigns

LinkedIn’s all-in-one advertising platform makes it quick and easy to get started on a self-service campaign with Text Ads and Sponsored Content. Use the Campaign Manager to configure ads, run campaigns, and monitor progress.

For a more strategic approach that tends to attract a premium audience, try LinkedIn’s account-managed advertising. This service pairs you with a dedicated team of LinkedIn experts to help in each stage of the process, from targeting to optimization”.

How to Advertise on LinkedIn (In 7 Simple Steps)

LinkedIn Marketing Blog