The virtual assistants have entered in the several households and are becoming an integral part of many lives. This new technology has allowed brands to optimize one more new way to promote themselves.

ReadWrite columnist Eric Johnson has published a podcast on the future trends we may expect with the virtual assistant.

Johnson says, “When Apple’s Siri and Amazon’s Alexa first came on the scene they were impressive novelties. Over time, though, they got smarter and more popular — and now we’re entering a new phase of voice tech, says Voicebot.ai editor Bret Kinsella.

On the latest episode of Recode Decode, Kinsella told Recode’s Rani Molla that one of the most interesting trends to watch in his industry is whether virtual assistants will gain more “agency” — that is, the freedom to make decisions without explicit commands from their owners. He cited the example of Google Duplex, an offshoot of Google Assistant that can call restaurants for you if you have a Pixel phone”.

What’s next for virtual assistants like Alexa? Maybe buying stuff for you automatically.

ReadWrite

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