Watch for these small business marketing automation trends in 2019
The new year is just a few days away and it is the time to discover what lies ahead. Marketing automation is something everyone is curious about and the AI and VR have created more hopes for it.
Small Business Trends contributor Itai Elizur has shared five small business marketing automation trends of 2019.
Talking about audience segmentation across marketing channels, Elizur says, “Even among those marketers who use more advanced technology and have fully adopted automation, regular and consistent segmentation is rare to find in a marketing automation plan. Marketers might segment key emails like promotional blasts, but it’s not as present in their everyday marketing strategy.
However, this is a mistake, one that’s easy to fix for a big payoff.
MailChimp has found that across segmented campaigns by their customers, segmentation can result in 14.31% higher open rates and 100.95% higher click-through rates.
Adding customer segmentation to your marketing is a smart trend to start with, because you don’t necessarily need to create whole new marketing campaigns from scratch. You can get started easily by creating multiple, personalized versions of an existing campaign’s copy and design”.
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