Social networks are the strongest possible sources of getting more prospects apart from the search engines. With a wider following and connections on the networks like Facebook, Twitter, Instagram, Snapchat and LinkedIn you can secure potential customers.

Entrepreneur contributor Melanie Goodman has shared five strategies that can help you to turn your LinkedIn following into clients in the coming year.

On leveraging the network, Goodman says, “According to LinkedIn, the average B2B purchase now involves 6.8 decision makers. But, 78 percent of sales professionals are connected to either only one person or not connected at all into accounts they’re trying to close. Look through your connections and then see who else with decision-making power also works at their company and connect with them; connect with the entire decision-making board. Did you know that as many as 50 percent of B2B buyers use LinkedIn when making purchasing decisions?”.

5 Ways to Turn Your LinkedIn Connections Into Paying Clients in 2019

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