Quality images that convey an intended meaning are an asset to any brand. When visitors land on your site the first thing that catches their attention is graphics.

It means that we should be concerned about the right use of graphics over the web. Econsultancy columnist Lizzy Hillier has shared an article highlighting 10 brands that use illustration to stand out online.

Hillier says, “The internet is now such a busy and competitive space that it has become crucial for brands to make an impactful and memorable impression on potential customers. Incorporating illustration into your branding is one way to do that.

In this article, we’ll delve into some of the brands distinguishing themselves from the competition with illustrative content and explore why this imagery works so well.

1. Etsy

Ecommerce brand Etsy uses brand colours throughout its illustrative content to tie in with its logo. The rustic tones of orange reflect the handmade nature of the products made by independent artists and businesses listed on its website.

I was captivated by Etsy’s quirky illustrative style, which incorporates a combination of different shapes, characters and objects to imitate the unique qualities of the items for sale on the platform. The overall effect is contemplative and friendly, emphasising to the user that Etsy is a safe and trusted place for creatives to sell their work online.

On the brand’s social channels, posts are reserved for showcasing stand-out products and sellers rather than illustrative content”.

10 brands that use illustration to stand out online

Econsultancy
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