CMI shares 85+ expert predictions for content marketing in 2019
The year has almost ended and we should be gearing up to welcome the new year with sharpened marketing and promotion policies.
Content marketing has been evolving year after year. To help marketers prepare their content marketing strategies for the coming year, Content Marketing Institute team has shared 85+ expert predictions for content marketing in 2019.
Stephanie Stahl says, “In 85+ Predictions on Content Marketing in 2019, you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more. We hope these insights will inspire you to take a fresh look at your content marketing activities and be more prepared to tackle the challenges likely to come.
As for my prediction, I believe 2019 will be the year we stop complaining about GDPR and start thanking the privacy gods for reinforcing the notion that our job as marketers is to earn people’s attention (and ultimately their loyalty). It will reinforce quality and creativity in content more than ever. That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content).
Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year:
I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing”.
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