eMarketer is hosting a webinar on ‘Intuit’s Playbook for Delivering Winning Digital Experiences’ on Tuesday, December 18 at 1.00 pm EST.

The eMarketer team says, “The practice of A/B testing has given marketers the ability to quickly validate new ideas in market. Today, it’s the teams who are bullish on the future of “test and learn” that are leaving their competitors behind.

Register for this Tech Talk Tuesday webinar, featuring Mike Loveridge, head of conversion rate optimization at Intuit, and Wes McCabe, product marketing manager at Optimizely. In their discussion, moderated by eMarketer, they’ll share key lessons from Intuit’s playbook for experimenting at scale to deliver a winning digital experience.

  • During this live-video format, you’ll learn:
  • How to move beyond basic conversion rate optimization to running tests throughout the customer journey
  • How to use qualitative and quantitative data to formulate new test ideas
  • Why experimentation delivers the biggest ROI in SaaS today
  • How Intuit’s T-Sheets uses A/B testing to hone in on their value proposition and perfect brand positioning
  • Plus! A chance to ask questions, and interact with your eMarketer community of marketing peers”.

Intuit’s Playbook for Delivering Winning Digital Experiences

eMarketer

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