Search Engine Optimization is one of the most important elements that plays a vital role in getting more customers by offering a wide exposure to your brand.

Search Engine Land columnist Jeremy Knauff has shared some critical tasks that can help you strengthen your SEO efforts.

Knauff says, “In this article, I’m going to dig into the tasks that we typically handle on a quarterly or yearly basis, because frankly, they often get ignored until there is a crisis. Proactively handling them will give you a powerful advantage over competitors.

Crawl for broken links

Pages get moved or deleted. Images get replaced. External resources move or even disappear.

Over time, these seemingly minor changes can have a significant impact on a website. Often the impact is positive. But when it results in broken links that aren’t resolved, the negative impact can add up quickly.

It’s easy to fix some broken links on the spot by updating the main navigation when core pages are moved or deleted. It can be more complicated when internal links within content come into play”.

Don’t skip these critical recurring SEO tasks

Search Engine Land

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