Link building is an evergreen tactic to help you get your sites indexed in the search engines. But getting quality links is a challenge and you need to work hard for getting it done.

Search Engine Land columnist Paddy Moogan has shared seven tactics to help brands get quality links to their sites.

Moogan says, “Below are seven link building tactics and ideas that we’ve used successfully at Aira to secure links for clients and increase rankings, traffic and revenue.

1. Develop reusable content campaigns

The traditional way of thinking about content-led link building campaigns is much like advertising or traditional PR campaigns – you run a campaign for a period of time, get as much as you can from it, then move onto the next one. This can work fine but isn’t very efficient when it comes to budgets and resources because you often have to start design and development all over again.

Instead, you should be thinking of content campaigns that can be reused and revamped over and over again. This isn’t always easy, but it’s definitely possible. Here is an example of a piece that we built for Vouchercloud.

This data piece was originally populated with data from the World Health Organization in 2016, then, in 2017, a new data set was published. We simply took out the old data, plugged in the new data, updated the design which was minimal effort, then relaunched the content”.

7 tactics to drive more links to your website

Search Engine Land