Things you need to know about adaptive ecommerce
Innovation is the key to growing your brand in today’s competitive environment. By reaching out the customers online in a varied ways you can turn them into customers.
ReadWrite contributor Kunal Khullar says that Adaptive Ecommerce is one way marketers can choose to take their ecommerce to a new level.
Khullar says, “The ever-evolving purchase paradigm of the modern day customer has outsmarted the traditional eCommerce experiences and it’s about time that eCommerce ventures enhance their store experiences to catch up with their customer expectations.
The Solution: Adaptive eCommerce
According to a prediction from Gartner analysts, by 2020 personalization engines used to recognize customer intent will enable digital businesses to boost up their profits by 15 percent.
With purchases being triggered based on peer to peer opinions and eCommerce experiences, an adaptive and personalized eCommerce experience has become the need of the hour.
E-commerce websites are not only expected to provide a flawless purchase process but they are also expected to establish an emotional connection between the brand and the customer.
However being adaptive doesn’t mean simply identifying the user and referring to him with his name in your website CTA’s and other interactions”.
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