The MOZ team has published a video of Darren Shaw. Shaw has talked about the local search ranking factors of this year.

He has shared some of the most significant statistics of the local search and its impact on our overall business.

MOZ team says, “In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts”.

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

MOZ