Content marketing has been becoming an essential part of the marketers’ strategies. It helps them stand out if a unique idea is integrated in the campaigns.

Econsultancy columnist Nikki Gilliland has shared ten brilliant examples of content marketing from different beauty brands.

Gilliland says, “With today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration. Unsurprisingly, beauty brands are turning away from traditional advertising and onto digitally-focused marketing in order to capture their attention.

With this in mind, here’s a run-down of some of the best examples of content marketing from cosmetics and beauty brands.

1. Fenty’s digital launch

No brand has had a bigger impact on beauty in the last couple of years than Fenty. The company – which is owned by Rihanna – launched in 2017 with a 100% digital campaign, largely geared around Instagram and influencer content.

Built on a ‘beauty for all’ concept, Fenty launched its foundation in 40 different shades, thereby setting the tone for its inclusive, body positive, and diverse marketing. Combining reviews and testimonies for industry professionals, models, and every day fans – its unique Instagram strategy drew in 1.4m followers within just four days”.

10 brilliant examples of content marketing from beauty brands