Email marketing needs to be consistent as the consistency of your email campaigns can result into improved sales. But without a striking offer and email contents it is difficult to drive in more customers.

Entrepreneur magazine contributor Reshu Rathi has shared six email marketing mistakes you should avoid.

Rathi says, “Despite many years of predictions that cold emails would die or fade away, that day has yet to arrive. In fact, cold emails remain one of the most effective ways of reaching prospective customers.

But, over time, this medium has lost its shine, and there are very few businesses that are getting good returns from this marketing channel. If yours is not one of them, chances are high that you must be making one of the following six common mistakes:

1. Your buyer personas aren’t crystal clear.

The importance of targeting the right people when sending sales emails can’t be overstated. Marketers invest a lot of time in crafting both the subject line and text copy of the email, but you need to couple that with making sure that you’re reaching out to the right people.

Drill down to find out who wants your product or services and who is willing to pay for it early on. Following through on this process will drastically increase your odds of success”.

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Entrepreneur